Dr. Michael Bloomfield is a global authority on creativity and author of the book Creative Being. His app, also called Creative Being, is the first to offer systematic creative brain training based on scientific knowledge of how creativity works in the brain. 

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An anthropologist with a PhD from the University of East London, where he is a former lecturer, Michael has developed the first unified scientific theory of creativity, Cusp Theory.

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Michael’s work has been published in the Guardian newspaper, and he has run Guardian Masterclasses in how to unlock your creative potential. He has given numerous talks on creativity and innovation to global organisations including IBM, Deloitte, Barclays Bank, Proctor & Gamble, and Omnicom. 

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Michael’s company Creative Being uses training and consultancy to help companies make creativity a more central part of their organisational culture. Michael also runs idea generation workshops for TV production companies, branding agencies and companies not working anywhere near the creative industries – because creativity, as the World Economic Forum and others have reported, is now one of the key skills needed in the entire world of work.

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Also a leading commercial semiotician and business anthropologist, Michael has spent years providing large organisations with new and bold ideas they are able to leverage to positive effect. 

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Michael is a creative soul himself. An artist, musician and storyteller, his inventive ideas are behind award-winning advertising campaigns and marketing concepts that have generated billions in revenue.

“Found the talk great and stimulated some interesting discussions within the wider team. The presentation style was engaging and left me wanting to learn more!”

-          Nadir Abrar, Propositions Manager, Barclays Business Banking

 

“I loved the principle of what you teach. Really cool to suggest these different ways of thinking to almost try and trick the mind away from heuristic based, rule-governed and narrow-minded thinking into outside-of-the-box thought.”

-          Sam Sheppard, IBM science consultant

 

 “Friendly, open, encouraging.”

“Very enriching.”

“A new language to think about creativity.”

-          UK IBM team members

 

“A transformative class during which I inverted my approach to problem-solving and surprised myself by generating exciting ideas through an intriguing and thoroughly enjoyable process.”

-          Guardian Masterclass attendee

 

“Dr. Bloomfield was the pinnacle of PHD Media’s annual thought leadership tech event, BrainScape. His background in anthropological studies, infectious sense of humor and natural stage presence were the perfect formula to an enthralling narrative on the history and powerful application of creativity. Without a doubt, Dr. Bloomfield was one of the best speakers we’ve had in the last eight years, leaving a room of C-suite executives inspired and equipped to take his transformative insights into action.”

-          Raushanna Salhi, Marketing & New Business Manager, MENA, PHD